Association of Healthcare Providers (India): Save the doctor

This case study illustrates how the Association of Healthcare Providers India (AHPI), a medical association, raised awareness and changed India's medical education policy with a campaign that created a social movement.

Association of Healthcare Providers (India): Save the doctor

Neha Chopra

Campaign details

Brand Owner: Association of Healthcare Providers(India)Lead agency: McCann WorldgroupBrand: Association of Healthcare Providers(India)Country: IndiaIndustry: Public healthMedia: Events and experiential; Public relations; Social mediaBudget: Up to 500k

Market background and cultural context

India has the highest number of medical colleges in the world:

  • There are 387 medical colleges in the country: 181 in government and 206 in private sector [Source: Client Data];
  • 45,000 MBBS seats but only 12,000 PG seats [Source: Client Data]: The Ministry of...

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