Itz Cash: Because gifting shouldn't be a joke

This case study shows how Itz Cash, an Indian corporate gifting company, successfully increased its sales by using humorous radio spots.

Itz Cash: Because gifting shouldn't be a joke

Neha Damle and Mehak Jaini

Campaign details

Brand Owner: Itz Cash CardLead agency: DDB Mudra Group, MumbaiBrand: Itz CashCountry: IndiaIndustry: Business-to-businessMedia: Events and experiential; RadioBudget: Up to 500k

Market background and cultural context

Corporate Gifting: Enormous market, reliant on orthodox techniques

The corporate gifting market in India is massive and highly fragmented, estimated at Rs. 12000 crore (out of a Rs 33,600 crore total gifting market in India)1,2inclusive of organized and unlisted players. The organized corporate gift...

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