TV5 - Jasmine: Changing the game in Philippine TV entertainment
Leo Celles
Campaign details
Brand Owner: TV5Lead agency: Ace Saatchi & SaatchiBrand: TV5Country: PhilippinesIndustry: Film, video and performance artsMedia: Earned media, buzz; Events and experiential; Integrated; Internet - general; Internet - microsites; Mobile and apps; Online video; Outdoor, out-of-home; Print - general, unspecified; Public relations; Radio; Social media; TelevisionBudget: Up to 500k
Market background and cultural context
Filipinos are avid viewers of television spending an average of 21 hours per week glued to the tube (Source: ASEANDNA)....