Punto Evo: Great just became interesting
Soumitra Patnekar
Campaign details
Brand Owner: FiatLead agency: Grey Group IndiaBrand: Punto EvoCountry: IndiaIndustry: Compact, small family carsMedia: Direct marketing; Events and experiential; Internet - display; Magazines - consumer; Outdoor, out-of-home; Print - general, unspecified; Sponsorship - event, property; Television; Word of mouth, advocacyBudget: 1 - 3 million
Market background and cultural context
Fiat – a 40-year old brand with limited legacy
Fiat has been in India for the past four decades. However, the only time it had managed to create...