Pepsi: Crash The Pepsi IPL
Chandana Raizada
Campaign details
Brand Owner: PepsiCoLead agency: JWTBrand: PepsiCountry: IndiaIndustry: Non-alcoholic, soft drinksMedia: Content marketing; Direct marketing; Earned media, buzz; Email marketing; Events and experiential; Integrated; Internet – display; Internet – general; Internet – microsites; Online video; Other and ambient media; Outdoor, out-of-home; Point-of-purchase, in-store; Public relations; Radio; Social media; Television; Word of mouth, advocacy Budget: Over 20 million
Market background and cultural context
Pepsi has been gaining recognition as the brand that brings some of the world's most exciting events...