Unilever: Google Diwali Mela – India's first online carnival
Anjali Krishnan
Campaign details
Brand Owner: Hindustan UnileverLead agency: MindshareBrand: UnileverCountry: IndiaIndustry: Cleaners, detergents, air care; Household appliances, durables; Washing powder, fabric softeners; Baby care; Cosmetics, beauty aids; Skin care, sun protectionMedia: Content marketing; Direct marketing; Email marketing; Internet – display; Internet – general; Internet – microsites; Internet – search; Mobile and apps; Newspapers; Online video; Other and ambient media; Product sampling; Social media; Sponsorship – event, property; TelevisionBudget: 1 – 3 million