Dulux: A new colour. A new experience.
Hon Wui Teo and Jeff Ng
Campaign details
Brand Owner: AkzoNobel Paints (Singapore)Lead agency: MashwireBrand: DuluxCountry: SingaporeIndustry: Paints, DIY, home improvementMedia: Earned media, buzz; Events and experiential; Integrated; Internet – display; Internet – microsites; Internet – search; Magazines – consumer; Mobile and apps; Online video; Print – general, unspecified; Social media; Word of mouth, advocacy Budget: Up to 500k
Market background and cultural context
With over 70 years of experience in Singapore, AkzoNobel Paints is part of the world's biggest...