Strattera: Getting ADHD the attention it deserves
Grant Foster
Campaign details
Brand Owner: Eli LillyLead agency: McCann Health CommunicationsContributing agency: IPG MediabrandsBrand: StratteraCountry: JapanMedia: Content marketing; Direct marketing; Integrated; Internet – display; Internet – general; Internet – search; Mobile and apps Budget: 3 – 5 million
Market background and cultural context
ADHD, or Attention Deficit Hyperactivity Disorder, is a behavioural disorder caused by an imbalance of certain neurotransmitters in the brain. Although often thought of as a child's disease, ADHD affects many adults too. Most often emerging...