Strattera: Getting ADHD the attention it deserves

This case study describes how Eli Lilly grew Japanese sales of Strattera, an Attention Deficit Hyperactivity Disorder (ADHD) treatment, by encouraging both children (via parents) and adults to refer themselves for medical diagnosis.

Strattera: Getting ADHD the attention it deserves

Grant Foster

Campaign details

Brand Owner: Eli LillyLead agency: McCann Health CommunicationsContributing agency: IPG MediabrandsBrand: StratteraCountry: JapanMedia: Content marketing; Direct marketing; Integrated; Internet – display; Internet – general; Internet – search; Mobile and apps Budget: 3 – 5 million

Market background and cultural context

ADHD, or Attention Deficit Hyperactivity Disorder, is a behavioural disorder caused by an imbalance of certain neurotransmitters in the brain. Although often thought of as a child's disease, ADHD affects many adults too. Most often emerging...

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