Pru Life UK: A cultural revolution in the Philippines
Harish Agarwal
Campaign details
Brand Owner: Pru Life UKLead agency: BBDO Guerrero and MaxusContributing agency: FleishmanBrand: Pru Life UKCountry: PhilippinesIndustry: InsuranceMedia: Content marketing; Earned media, buzz; Events and experiential; Integrated; Internet – display; Internet – microsites; Online video; Other and ambient media; Outdoor, out-of-home; Public relations; Social media; Television; Word of mouth, advocacy Budget: 1 – 3 million
Market background and cultural context
Pru Life UK, a subsidiary of UK-based Prudential plc, is a leading life...