Speed Read - Does It Work?
Spencer Gallagher
This Speed Read was originally published in Admap October 2015 issue.
In this age of Twitter, Facebook, Instagram and countless other digital platforms, it doesn't matter how many views, followers or clicks you get. The only thing that matters is: does it work?
Does It Work? 10 Principles for Delivering True Business Value in Digital Marketing, by Shane Atchison and Jason Burby, shows how to use the latest digital platforms to create a high-value marketing plan that really works.
The book sets out to remind everyone of...