Know the audience: Brand followers

This article reveals findings from global research into people who follow brands on social media.

Know the audience: Brand followers

Jason ManderGlobalWebIndex

Brand followers spend seven hours a day online, 69% regularly recommend brands to friends and 30% have 'unliked' a brand in the past month. They love video clips and their favourite social platforms are Facebook and YouTube.

GlobalWebIndex's annual research programme on digital consumers covers 34 markets and 200,000 internet users aged 16–64. The quarterly study is designed to understand how people are behaving online across a wide range of devices.

In Q2 2015, we surveyed 16,623 individuals who say they follow their favourite brands via social media. Using this data, we...

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