B2B content marketing: Document and measure your strategy
Michele LinnContent Marketing Institute
Effective B2B content marketing requires the documentation of a strategy that marries the editorial mission with the audience target and business goals. And the strategy needs to be continuously measured through metrics such as brand awareness and engagement.
B2B content marketing
This article is part of a collection of articles on creating a B2B content marketing strategy. Read more.
In all of the Content Marketing Institute's research and conversations with brands, we consistently find that there are two elements that differentiate effective content marketers from...