Point of view: The Adblocalypse

This article argues that advertisers need to stop overwhelming consumers with ads, because it is making them switch off.

Point of view: The Adblocalypse

Faris YakobGenius Steals

The 'tragedy of the commons' describes a situation in which individuals, acting independently and rationally in accordance with their own interests, ultimately end up destroying the resource that sustains them all. Think of many farmers all letting their sheep graze on a piece of common land. As long as everyone controls their flocks, the grass doesn't get totally destroyed and so it grows back and keeps feeding them all. But if one farmer realises he can get fatter sheep by eating just a bit more, and so does another, and then...

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