Mythbuster: Heroes should be perfect

This article argues that imperfections help to create heroes, and so brands should include imperfections in their personalities.

Mythbuster: Heroes should be perfect

Les Binet and Sarah Carteradam&eveDDB

Les Binet and Sarah Carter get a little bit angry about some of the nonsense they hear around them… like the fact that heroes should be perfect

Last month, we found ourselves at the centre of a heated debate. Our agency was casting for the hero of a new and, hopefully, long-running ad campaign, and the argument centred on what he should look like. The client was adamant that he should be a gym-honed, bronzed beach Adonis, sporting an impressive six-pack and just-enough facial hair. Weren't blokes all...

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