Lemi Shine: Breaking through in a low-interest category

This case study demonstrates how Lemi Shine, a detergent brand, increased sales of its premium quality dish detergent in the US.

Lemi Shine: Breaking through in a low-interest category

Campaign details

Agency: McGarrah JesseeBrand: Lemi ShineAdvertiser: Envirocon Technologies

Summary:

Lemi Shine, a family-owned Texas company, had developed a premium quality dish detergent to complement their dishwashing booster product. But the brand was struggling to gain share from Cascade, Finish and other marketing giants. The company was suffering overall sales declines and was in danger of losing shelf space in critical retail channels including Kroger and Wal-Mart. We were hired to reverse these trends with marketing and advertising.

Through investigation of the company, competitors and prospective target...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands