Fifth Third Bank: Reemployment
Campaign details
Agency: Leo Burnett Chicago / Spark MediaBrand: Fifth Third BankAdvertiser: Fifth Third Bank
Summary
When have you heard people laud a bank for being part of the solution for the foreclosure problem? More often than not, people blamed banks for causing the issue, associating them with words like "greed" or even "evil."
While most banks avoided the issue or merely put band-aids on a big problem, Fifth Third saw an opportunity to approach the problem differently As the Curious Bank, Fifth Third dug deeper and identified the root cause...