Fifth Third Bank: Reemployment

This case study demonstrates how Fifth Third Bank helped unemployed people in the US find new work and avoid losing their homes to foreclosure to improve brand equity.

Fifth Third Bank: Reemployment

Campaign details

Agency: Leo Burnett Chicago / Spark MediaBrand: Fifth Third BankAdvertiser: Fifth Third Bank

Summary

When have you heard people laud a bank for being part of the solution for the foreclosure problem? More often than not, people blamed banks for causing the issue, associating them with words like "greed" or even "evil."

While most banks avoided the issue or merely put band-aids on a big problem, Fifth Third saw an opportunity to approach the problem differently As the Curious Bank, Fifth Third dug deeper and identified the root cause...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands