Casper: How a sleep startup became a cultural phenomenon

This case study describes how Casper, a new mattress brand in the US, took a new approach to mattress selling and generated profit from launch.

Casper: How a sleep startup became a cultural phenomenon

Campaign details

Agency: Moxie Communications GroupBrand: CasperAdvertiser: Casper

Retail giants that make up the $14 billion mattress industry spend millions of dollars each year on unnecessary sales gimmicks and seedy practices, forging a shopping experience that is confusing, frustrating, and exhausting. The result? A mattress market that is flooded with endless choices at high costs, displayed in stuffy, poorly lit showrooms and pitched by commission-based salespeople.

Casper decided to take the mattress corporations head on and create a brand that offers consumers a premium sleep at...

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