Department for Transport: Think! Rural roads
Campaign details
Agency: AMVBBDOBrand: Think!Advertiser: Department for Transport
Executive Summary
For over 15 years, the UK Department for Transport's THINK! campaign has been highly successful in raising awareness and shifting the public's attitudes around important road safety issues.
In the past we've had to prove the effectiveness of our communications in terms of what didn't happen i.e. a reduction in the annual numbers of people killed or seriously injured on the roads. But proving an actual, measurable, change in behaviour – what did happenas a...