Havells: Respect women
Campaign details
Agency: Mullen Lowe Lintas Group IndiaBrand: HavellsAdvertiser: Havells
Summary
When Havells, a wires and switchgear company, decided to launch home appliances it had to engage an audience that it had never spoken to before: The Indian homemakers.
The task was made more daunting by the fact that their shopping behaviour was almost as predictable as a military drill; buy a reputed brand preferably the one they already had a good experience with.
However, the brand's ideology made all the difference.
Traditional Indian norms suggested that a woman's prime responsibility is...