Apple iPhone 6: World Gallery

This case study describes how Apple, a global technology brand, showcased the power of its iPhone 6 and iPhone 6 Plus by creating a gallery of users' photographs.

Apple iPhone 6: World Gallery

Campaign details

Agency: TBWA Media Arts LabBrand: iPhoneAdvertiser: Apple

Summary

Processor speeds Screen resolution Battery life Expandable storage Camera pixels

These are the practical and quantifiable features smartphone manufacturers around the world use to sell their devices to consumers. They highlight these features in isolation of the people using them, hoping impressive numbers and very specific functions will convince people to buy.

After the wildly successful iPhone 6 and iPhone 6 Plus launch, we had to break from the category convention to prove the power of these new devices.

When...

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