Mobile in Asia: Mobile as a marketing channel

Amit Chaubey and Derek Lee

This article considers the development of mobile as marketing channel across Asia, in particular now that smartphone ownership is on the verge of surpassing feature phone ownership.

Mobile in Asia: Mobile as a marketing channel

Amit Chaubey and Derek LeeFacebook

Mobile in Asia

This article is part of a collection of articles on mobile in Asia. Read more.

"My mobile phone is the window to the outside world – I use it to check my Facebook News Feed and make online purchases", said Tuchyarkorn, mother of a four-month old girl. Using her smartphone, she switches between social media, search, messaging apps, internet forums and ecommerce platforms – orchestrating her life while never leaving the side of her newborn.

Tuchyarkorn was speaking to...

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