Gen-Surveys: taking the research time machine to a GenZ-dominated world beyond 2020
Katia Pallini, Annelies Verhaeghe and Joeri Van den Bergh
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Introduction
One of the main buzzwords of 2015 within the market research industry is "agility", which literally means the power of moving quickly and easily. This does not come as a surprise, considering that the world around us is changing more rapidly than ever. We all recognize how this pace of change is speeding up, but only seldom do we take a step back to look at where this acceleration...