The quest to design the perfect icon
Satsuki Suzuki and Jon Puleston
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Introduction
What do you see in a primitive Stone Age cave?
What do you see in the top right corner of your browser?
What do you see in your quarterly presentations?
They are not words but paintings, icons, and graphs.
Yes, they are images.
We are by nature, visual creatures.
So, how can we effectively harness this most basic and yet powerful form of communication in market research? This paper outlines our quest to design the perfect icon for...