The chance of a lifetime: What happens when consumer insight gets a chance to lead from the front?
Namita Mediratta
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Introduction
Indians love dairy in all its forms:
- For children, drinking milk is a must,
- Milk-Tea is extremely popular. (The joke about Indian tea is that it contains so much milk, it's practically an energy drink!)
- Most traditional desserts are milk based.
- A bowl of yoghurt at every meal helps the spicy meal go down nicely.
- Ghee (clarified butter), is an extremely aspirational cooking medium.
- Butter does not come with any...