TV re-defined: How global viewers are redefining their relationship with television

This paper reveals the findings of an international study into the relationship that younger consumers have with full-length TV shows, how they view them and how they discover them.

TV re-defined: How global viewers are redefining their relationship with television

Christian Kurz, Anna Noel Taylor, Ian Wright, Ben Himowitz and Jo McIlvenna

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Introduction: The changing TV landscape & implications for linear TV

"TV" used to be easy to define. In the past, when we thought of a person watching TV we could easily picture them sitting in front of a television set, watching whatever was on at that time. Today, the definition of "TV" is not so simple. It still, of course, can refer to a person watching linear programming...

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