Johnnie Walker: The Journey
Yudhishthir Agrawal, Shivendra Dikshit and Sunil Tulsiani
Campaign details
Brand owner: Diageo IndiaLeading agency: BBH Communications IndiaContributing agency: Oranjuice Entertainment, Ogilvy One and Edelman IndiaBudget: 3 – 5 millionCountry: IndiaIndustry: Spirits, liqueursMedia: Earned media, buzz; Events and experiential; Games and competitions; Internet - microsites; Magazines - consumer; Mobile and apps; Newspapers; Outdoor, out-of-home; Public relations; Television; Word of mouth, advocacy
Market background and cultural context
Johnnie Walker: A Global and Indian icon
There are few brands that can carry off the tag of...