Mawbima: The newspaper that stopped Dengue in its tracks

This case study describes how Mawbima, a Sri Lankan national newspaper, used a natural mosquito repellent in its printing inks to help reduce dengue fever and grow revenue.

Mawbima: The newspaper that stopped dengue in its tracks

Murtaza A. Tajbhoy

Campaign details

Brand owner: Ceylon NewspapersLeading agency: Leo Burnett SolutionsBudget: Up to 500kCountry: Sri LankaIndustry: NewspapersMedia: Events and experiential; Newspapers; Outdoor, out-of-home; Social media

Market background and cultural context

Background to the industry: a crowded category facing a decline

The newspaper industry in Sri Lanka is highly cluttered, with over 200 registered publications reaching 18 million readers1. The highest readership is enjoyed by the well-established Lankadeepa, reaching almost half the adult population. Sixteen other Sinhalese...

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