Preparing for a brand crisis: Tips from Microsoft
Stephen WhitesideWarc
More than 1.5 billion machines around the world are powered by Microsoft's Windows operating system – a customer base most brands only can dream about.
But the downside of such a large audience, many members of which rely on the firm's products at home and in the office, is that any widespread error or malfunction threatens to yield a tidal wave of negative buzz for the brand at a time when competition is intensifying.
These issues typically – if not inevitably – rear their head whenever the company introduces...