The ascent of native advertising and the five trends shaping custom content
David Ward
Over the past decade, custom content has shifted rapidly from the traditional custom publishing print model to a digital, always-on platform — an agnostic suite of tools used by brands to break away from the chains of traditional advertising.
For all the disruption that the transition to digital has caused for virtually every other medium, it's been a liberating experience for custom content creators. Brands have come to realize that they can now use native digital advertising to deliver custom content to consumers on a number...