The ABC of effective digital advertising: The core tenets for finding success in the digital space

This article explores the essential tenets for being an effective digital marketer.

The ABC of effective digital advertising: The core tenets for finding success in the digital space

J. R. Badian

Ask a roomful of digital marketers what effective digital advertising looks like and you're likely to get a roomful of different answers. When it comes to this area of advertising, there's simply no consensus among marketers regarding what's effective and what isn't.

So, after 15 years of growing through my own tent poles and tactics around digital advertising, here are my essential tenets for being an effective digital marketer.

Attention

What do I wish for when creating effective digital advertisements? My...

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