Career rocket fuel: how to propel your career now and for the long haul

This article provides an original, practical and inspiring way to think about career planning and what we do for a living.

Career rocket fuel: how to propel your career now and for the long haul

Brian FetherstonhaughOgilvyOne Worldwide

Some people plan their careers, while others just keep doing the next thing that comes along. Either way, most of us spend a lot of time thinking about work. Brian Fetherstonhaugh provides an original, practical and inspiring way to think about what we do for a living

Most people have the wrong approach to careers. They think about the immediate next step, not the pathway. They treat a career like a sprint, when in fact it is a 40-plus-year marathon. They are...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands