The personalised, multichannel shopping experience is here

This article explores the technology solutions at the disposal of retailers today that will enable them to offer their customers highly personalised shopping experiences.

The personalised, multichannel shopping experience is here

Sam Williams-ThomasOgilvyOne UK

James Murphy hit the nail on the head in his article, 'Super-personalise me' (Market Leader Q2 2015), when he said: "Personalisation is a promise that every brand wishes to fulfil." This is especially true across the retail sector.

Retailers now have a range of technology solutions at their disposal that enable them to build a detailed profile of their customers and deliver a personalised shopping experience. Moreover, as customers have become accustomed to shopping both off- and online, retailers have had to ensure this personalisation is embedded...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands