Fanta: Creating more play in MENA
Tahaab Rais
Campaign details
Brand owner: The Coca-Cola CompanyLead agency: FP7/DXB (Part of McCann Worldgroup)Contributing agency: UM MENA and Power League GamingBudget: 500k - 1 millionCountry: Bahrain, Egypt, Iraq, Kuwait, Oman, Qatar, Saudi Arabia, United Arab EmiratesIndustry: Non-alcoholic, soft drinksMedia:Content marketing, Direct marketing, Earned media, buzz, Events and experiential, Games and competitions, Internet - display, Internet - microsites, Internet - search, Online video, Outdoor, out-of-home, Packaging and design, Point-of-purchase, in-store, Print - general, unspecified, Product placement, Product sampling, Public relations, Radio,...