Cadbury Glow: Bringing heart to Indian gifting
Pinnacle Team
Campaign details
Lead agency: Pinnacle - A Madison Media UnitBudget: Up to 500kCountry: IndiaIndustry: ConfectioneryMedia: Earned media, buzz, Events and experiential, Internet - display, Internet - microsites, Internet - search, Mobile and apps, Online video, Other and ambient media, Packaging and design, Point-of-purchase, in-store, Product placement, Product sampling, Public relations, Sales promotion, Social media, Television, Word of mouth, advocacy
Executive summary
This case study shows how Cadbury Glow, a premium personalised global gifting brand, the first to launch in India, used a...