A real-life IKEA Pinterest room

This case study describes how IKEA, a home furniture retailer, ran a consumer competition with Pinterest to raise attention for its catalogue launch in the Netherlands.

A real-life IKEA Pinterest room

Birgit Boing

Campaign details

Brand owner: IKEALead agency: MECContributing agency: NewslabBudget: Up to 500kCountry: NetherlandsIndustry: Furniture and furnishingsMedia: Public relations, Social media

Executive summary

This case study describes how IKEA, a home furniture retailer, ran a consumer competition with Pinterest to raise attention of their catalogue launch in the Netherlands. Every year the biggest moment for IKEA is their catalogue launch. IKEA challenged MEC to mastermind a social activation that would bring attention to this launch. IKEA fans enjoy acting like a...

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