Erste Corporate Banking
Ondrej Simunek
Campaign details
Brand owner: Erste Group/Ceska SporitelnaLead agency: MEC Czech and Young & RubicamBudget: Up to 500kCountry: Czech RepublicIndustry: Financial services (general)Media: Internet - display, Magazines - business, trade, Newspapers, Print - general, unspecified
Executive summary
This case study describes how Erste Corporate Banking (ECB) was launched as a new sub-brand to Ceska Sporitelna, the largest retail bank in the Czech market. To raise awareness about complex banking services is difficult enough, but also to get CEOs and CFOs involved, as the principal audience,...