Lexus: Vehicle recognition digital billboards
Danielle Harris-Walker
Campaign details
Brand owner: LexusLead agency: The Media Store and M&C Saatchi SydneyBudget: Up to 500kCountry: AustraliaIndustry: Automakers and marques, Automotive industry, market, SUVs, 4x4sMedia: Outdoor, out-of-home
Executive summary
This case study describes how Lexus built awareness of the new Lexus NX vehicle in Australia via targeted interactive media. Constantly seeking innovative platforms to reach their target market, Lexus joined forces with The Media Store, M&C Saatchi, APN Outdoor and Techmedia. A key objective was to build awareness of the newly released...