Tablet Venue Pro: Dell Japan Venue Pro lead gen campaign

This case study shows how Venue Pro, a tablet brand in Japan, seeded editorial features about the product in a subscriber publication to generate leads for sales from business customers.

Tablet Venue Pro: Dell Japan Venue Pro lead gen campaign

Winnie Chan and Kotaro Nakano

Campaign details

Brand owner: Dell JapanLead agency: MediaCom JapanBudget: Up to 500kCountry: JapanIndustry: Business-to-businessMedia: Content marketing

Executive summary

This case study shows how Venue Pro, a tablet brand in Japan, seeded editorial features about the product in a subscriber publication to generate leads for sales.

The competition in the commercial tablet category was intense in Japan, particularly with the presence of both international and domestic players. Technology brands started to introduce tablets on Windows...

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