Tablet Venue Pro: Dell Japan Venue Pro lead gen campaign
Winnie Chan and Kotaro Nakano
Campaign details
Brand owner: Dell JapanLead agency: MediaCom JapanBudget: Up to 500kCountry: JapanIndustry: Business-to-businessMedia: Content marketing
Executive summary
This case study shows how Venue Pro, a tablet brand in Japan, seeded editorial features about the product in a subscriber publication to generate leads for sales.
The competition in the commercial tablet category was intense in Japan, particularly with the presence of both international and domestic players. Technology brands started to introduce tablets on Windows...