DSW: Xaxis & DSW cross screen campaign
Campaign details
Brand: DSWAgency: XaxisCategory: Programmatic Region: NA
Objective
In 2014, DSW came to Xaxis as a new client with the overall business goal of using digital tactics to drive new customers into their US stores and to increase sales. With three audience segments identified, DSW needed to target efficiently and simultaneously in three campaigns spanning, from August 2014 to January 2015: Fall & Holiday, Fall Grand Openings, and Luxury Line.
For these campaigns, DSW gave Xaxis three Key Performance Indicators to meet:
- Click through Rate:...