Dunkin' Donuts Indonesia: Wonderland
Campaign details
Brand: Dunkin' Donuts IndonesiaAgency: PT Telekomunikasi Selular, Tbk (TELKOMSEL)Category: Promotion
Objective
Dunkin' Donut Indonesia as a market leading donut chain outlets in Indonesia, with more than 30 years experience and more than 270 outlets nationwide needed to sustain its business leadership by increasing its market share in order to prolong their domination over Indonesia's donuts market. This objective can be achieved by generating 30-50% increase in transaction for its outlets.
Dunkin' Donuts Indonesia is challenged with finding new way relevant to their consumer to increase transactions in its outlets....