Dunkin' Donuts & Trilia/Hill Holliday: Shark Week

This case study details how Dunkin' Donuts, the food chain, partnered with the Discovery Channel in the US to reach more people and drive social media engagement.

Dunkin' Donuts & Trilia/Hill Holliday: Shark Week

Campaign details

Brand: Dunkin' Donuts & Trilia/Hill HollidayAgency: Trilia/Hill HollidayCategory: Mobile SocialRegion: NA

Objective

Just when you thought it was safe …Dunkin' Donuts partnered with Discovery Channel's Shark Week, which has been drawing audiences in droves since 1988 and is a proven and consistent content platform engaging fans every summer. During a difficult time of the year to reach audiences via broadcast, Shark Week is the metaphorical buoy in the water that denotes the safe swimming area, with a record 42 million viewers tuning-in during 2014....

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