Hellmann's: Delivering inspiration at point of sale

This case study describes how Hellmann's, the mayonnaise brand, partnered with food app Epicurious to deliver meal ideas to people at crucial moments.

Hellmann's: Delivering inspiration at point of sale

Campaign details

Brand: Hellmann'sAgency: MindshareCategory: Location BasedRegion: NA

Objective

Our objective was to grow our buy rate and encourage usage beyond typical host foods by showing consumers the variety of dishes that can be made with Hellmann's (beyond sandwiches). Hellmann's has high household penetration and brand awareness so most people are familiar with our brand. We wanted to showcase how Hellmann's can be used not only as a condiment but also as a culinary ingredient for a delicious family dinner. The overall objective of the campaign...

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