How Zespri got kids across China to slice 18 billion kiwis
Campaign details
Brand: ZespriAgency: Mindshare ChinaCategory: Marketing within a Mobile Gaming Environment
Objective
The poor kiwi fruit of Zespri faced an impossible challenge.
How do you make something healthy and boring, not just interesting – but truly fun, educational and incredibly addictive for kids across China?
You bypass their moms and plant yourself literally in the palms of their hands, all day long, with the very first foreign video game integration in China – Fruit Ninja, as it launches on WeChat, China's number...