Reckitt Benckiser: Durex Explore
Campaign details
Brand: Reckitt Benckiser / DurexAgency: Havas Worldwide LondonCategory: Cross Screen AdvertisingRegion: EMEA
Objective
Durex is historically famous for condoms, so when we launched its first ever UK e-commerce site selling a new exclusive range of sex toys we knew we had to do something really different.
Our key goal was to make as many lovers out there aware of the new website and to drive traffic to the site. Additionally we were keen to engage people in new ways, in order to shake things up and start...