How DBS is taking banking into the digital age

This event report looks at how DBS, the Singapore bank, is using the shift to digital to build engagement with its customers.

How DBS is taking banking into the digital age

Low Lai Chow

"Marketing that delivers marketing outcomes is interesting. But marketing that delivers business outcomes is compelling."

So said Domenic Fuda, managing director and deputy group head of consumer banking & wealth for Singapore-based DBS Bank, at the Adobe Digital Marketing Symposium held in Singapore in July 2015.

"The world is changing rapidly," he said. "Change is accelerating. In banking and finance, we are feeling the impact as much as anybody else."

With over 280 branches in Asia, DBS is the largest bank in both Singapore and Southeast Asia....

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