Know the audience: Mobile shoppers
Jason ManderGlobalWebIndex
Recent research into online shopper behaviours across a range of devices has revealed a profile of the 'average' mobile shopper. This offers key learnings for m-commerce.
GWI's research programme on the digital consumer covers 34 markets and 200,000 internet users aged 16-64 per year. The quarterly research is designed to understand how people are behaving online across a wide range of devices.
Within our Q4 2014 wave, 42,000 online adults answered questions about their internet shopping behaviours – from the devices they were using to research and buy products to the numbers...