Mobile creativity: Mobile is more than a second screen
Michael BertautAdRoll
Marketers need to start thinking of mobile as a core part of their overall marketing strategy and embrace new ways of working - simplifying creative, developing new and better attribution models and moving past the cookie.
Mobile creativity
This article is part of a collection of articles on creating responsive mobile advertising. Read more.
Mobile is more than just an additional screen for advertisers - it's an entirely new ecosystem that requires radically different data, tactics and creative to succeed. But these huge opportunities also come...