Mobile creativity: 10 steps to creating responsive mobile communications
Julian Smith and Carl JuresicFetch
Mobile is now the core medium for influencing purchase and it is imperative that brands deliver compelling, personally relevant messages in this media space. Cutting down a TV ad is no longer viable: mobile creative needs to fit the medium.
Mobile creativity
This article is part of a collection of articles on creating responsive mobile advertising. Read more.
The smartphone is now ubiquitous and central to every touchpoint of modern consumers' lives. It is always with us and always on - at...