Mobile creativity: 10 steps to creating responsive mobile communications

This article provides ten steps to creating responsive mobile communications, which is imperative for brands as consumers spend so much time on mobile.

Mobile creativity: 10 steps to creating responsive mobile communications

Julian Smith and Carl JuresicFetch

Mobile is now the core medium for influencing purchase and it is imperative that brands deliver compelling, personally relevant messages in this media space. Cutting down a TV ad is no longer viable: mobile creative needs to fit the medium.

Mobile creativity

This article is part of a collection of articles on creating responsive mobile advertising. Read more.

The smartphone is now ubiquitous and central to every touchpoint of modern consumers' lives. It is always with us and always on - at...

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