Mythbuster: Over-aggressive marketing

This article urges brands to think carefully about their marketing techniques, as 'hard-sell' techniques may produce short term benefits, but damage the brand over time.

Mythbuster: Over-aggressive marketing

Les Binet and Sarah Carteradam&eveDDB

Les Binet and Sarah Carter get a little bit angry about some of the nonsense they hear around them… like overaggressive marketing

The recent death of 92-year-old Olive Cooke, Britain's oldest British Legion charity poppy seller, highlighted a dark side of our business we rarely confront. Following allegations that Mrs Cooke was 'hounded to death' by charities begging for money, the press has raged about unscrupulous fundraisers, with the British Prime Minister promising tough action to protect the vulnerable.

Regardless of the actual circumstances surrounding Mrs Cooke's tragic death, public...

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